ONE FROM EACH CORNER OF THE COUNTRY
One from São Paulo, another from Manaus and the third from Curitiba. Can you believe? Neither do we. But that's the story behind Açaí Loofah, a tiny little idea that started thanks to L'Oréal Brandstorm 2022, and that has turned into a project that involves more than restless minds: it involves a friendship.
HOW THE IDEA ARISE AÇAÍ LOOFAH?
The idea came when the 3 of us decided to apply for L'Oréal Brandstorm 2022 and needed to form a team with the other entries. That's where we met! The saint knocked on time and so did the ideas.
Açaí Loofah, however, didn't come so fast: it came just two days before the idea was delivered! We run and run a lot. The more we talked, the better the idea got. And it did what it did!
We were one of the 9 teams selected for the National Final out of more than 5 thousand entries. Now, in the Latin America Final, we are one of the 6 finalist teams .
On the one hand, the product
An exfoliating shampoo and conditioner bar kit composed of particles of Loofah Vegetal, with power of gentle exfoliation on the scalp.
In the photo, a prototype of the exfoliating bar.
On the other, the packaging
A biodegradable base packaging and water-soluble made from açaí residues, contemplating the Brazilian biodiversity.
In the photo, a merely illustrative image. At the moment, there is no prototype of the packaging.
