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On the one hand, the product from the Loofah Vegetal
A capillary bar with exfoliant made from particles of Loofah Vegetal.
On the other hand, packaging made from Açaí residue
A water-soluble packaging made from Açaí residue.
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WHAT IS AÇAÍ LOOFAH?
A water-free, microplastic-free hair scrub bar that is used with a water-soluble packaging. Can you imagine this?
Açaí Loofah is a sustainability project that goes beyond a common proposal to reuse and transform inputs. We reframe them!
How? We created a new product and package for the Hair Care market that cares for the consumer and the environment at the same time.
The product: an exfoliating bar made from loofah particles.
The package: a biodegradable and water-soluble packaging made with Açaí waste.
THE IMPACT AÇAÍ LOOFAH
What we have today and what we want for the future.
CURRENT
The most typical things we have today are packaging and products that contain plastic in their composition. In addition to harming the environment, this leads to excessive consumption of water.
NEW
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What we want for the future are packaging and products without plastic in their composition. Açaí Loofah's proposal is to bring awareness to the consumer through a waterless and microplastic exfoliating product, and a plastic-free packaging.
WHAT MAKES AÇAÍ LOOFAH SO SPECIAL?
It is a sustainable proposal in which the packaging ends up with the consumer and the product contains natural exfoliation, and not from microplastic, as an exfoliator is traditionally made.
To use Acai Loofah, it is very simple: just apply it during the bath and see the magic happen: in contact with water, the packaging dissolves quickly and becomes part of the product in just a few seconds.
Yes! You will have the benefit of Acai and Vegetal Bucha in one bar. Amazing, huh?
WHY VOTE NO AÇAÍ LOOFAH?
A project that takes Brazil in its essence to the world.
The inputs for our project are Brazilian because we recognize the value of our soil and what it produces.
We know that re-signifying waste is a much less invasive way of exploring Açaí.
We respect the limits of nature, that's why Açaí Loofah won't need absurd amounts of Vegetal Loofah for the production of shampoo and conditioner bars.
In addition, in this project we bring scalable and sustainable inputs and processes for our Planet of the future.
Help Brazil gain the recognition it deserves with this initiative to make the world a better place!
UNDERSTAND AÇAÍ LOOFAH WITH IMAGES!
